Print media advertisement | The mistakes, best practices and recommendations

Graphic design has become a very important means of communicating different kinds of information to a target or specified group of audience. One of the means it uses to also achieve its purpose is the print media. 

What is meant by print media? 

It refers to all graphic design products that are printed out as hardcopies for different purposes. Some of these include hardcopy books like newspapers, brochures, business cards, product packages, posters, billboards, notebooks, notepads, exercise books, etc. Many companies or producers of products harness the potential of these print media of communication to achieve business objectives or goals. This article gathers a collection of print media and evaluates their impact both positive and negative on viewers and the advertisers alike.

What is meant by advertisement?

Advertisement refers to any activity that aims at drawing the attention of people towards an act most especially in making purchase decisions. Business organizations are by far the ones who make use of advertisement opportunities a lot to drive sales for the life of every business thrives on how well the products are received in the market and this happens only when potential buyers are aware of  the product.

Examples of different print media used for advertisement

Posters

Learn more about posters. Posters have been pasted on trees, walls, electricity poles and anywhere that some advertisers think human traffic is that people can view the information on the posters and respond. Indeed, it is a great way of advertising products and services but is the approach to the placement of these posters the best that is witnessed? A number of places where some of these posters were seen were captured and will be all evaluated right here.

The reason why these posters were fixed in the tree as shown above is the notion or the idea that people pass under this tree and with these they can contact these products and service providers to make a purchasing decision. In fact, for these particular posters seen here, there are a lot of these same ones at other vantage points and it all costs some money. The reason why more of these hardcopy posters are made is that the product/service providers are getting enough returns more than what is usually spent on the printing of these materials.

Strategic poster placement for great results

For a fact, before making a decision to paste any poster at a certain location, a little or in-depth research has to be carried out to know the number of people that can be exposed to these form of advertisement posters. It is only through this that a strategic location can be decided upon to place these posters for effective returns that bring profit.

OBSERVE THE IMAGE BELOW CAREFULLY AND NOTE YOUR OBSERVATIONS

Anyone who sits at this bus stop is expected to view all these plenty posters advertising one product, service or the other and respond to the CTA(Call To Action) which is absolutely impossible. The number of posters here make the whole thing so clouded that a person will have to be looking and reading a whole lot of information which is definitely going to be tiring. For good results, these poster would have to be spaced enough to ensure a viewer's attention is well drawn and sustained on one thing at a time.

Billboards

These are huge metal boards normally positioned along high streets to communicate to a large number of people either pedestrians or those in vehicles. The use of billboards for advertisements comes with a secret which is the simplicity of the design every billboard must have. Most of the time, the viewers are in a car hurriedly passing by and so with very limited text and high quality graphical information, the message in better delivered and results can also be easily met. Billboards are like extended posters since they also have a printed information in design that is fixed on them and mostly billboards are used for immensely funded advertisements. The only or major factor of difference is the metal board which is normally large on which the printed information is pasted then erected at strategic point to draw attention.

A mini billboard advertising the products of a small business enterprise that deals with the sales of smartphones. Apparently, the effect of billboards on sales is different from poster in a sense with the underlying condition that they offer wider view of the information put out there. Nonetheless, the ability to detect an exact location where the impact can be greatly realized is the most important thing.

Banners

A banner is a term that is often misappropriated to a poster but there is a clear difference between the two. Banners are large printed sheets of information and they are always larger than posters which is the main difference between the two.

Well, this one can be referred to as a banner which is advertising the services of a cooked food vendor.

Product packages

Manufactured products from cosmetics to food products and many more others always come in a specially designed package to protect the product and also to enhance the visual appearance. Product packages play essential roles in the sale of products and when a product package is very effective in drawing the attention of viewers, the likelihood of great performance of that product is very high. This adds to the reason why companies spend a lot in making sure a very good package is designed for their product because it has a say or influence in the sale of the product. 

Types of packages

• Primary package: Has direct contact with the product. A typical example is the two product packages shown below.
• Secondary package: This type houses the primary product and using the pictures below as references, these products are wrapped in mostly a white thick rubber that contains a number of the products.
• Tertiary package: The tertiary package is the type that houses both the primary and the secondary and it can be referred to as the container in which the products will be well packed for transportation to whole sellers, retailers and consumers.

This drink is produced from cocoa and just at staring at this package, you already would have formed an image of cocoa or chocolate in your mind and you will definitely love to try it out if you've haven't before. These is what product packages are meant to do.

To both 

1.) protect and 2.) advertise their content

A primary package for Mcberry biscuit

Newspaper advertisement

One of the most important means of advertisement is the use of the newspaper which delivers thousands of messages to the people. Mentioning a newspaper is not a mistake at all. Take a newspaper and you will see a number of products and services being advertised and even job opportunities are advertised with this means. Newspaper advertisement is one way that people highly respond to the call to action because it is a very legitimate medium of information dissemination. 

Recommendations for best results with print media advertisement

• Be sure to have a design done by a professional who understands the psychology of visual elements on purchasing decisions.

• Research to identify the best suited form of print advertisement for a particular product or service.

• Get interested in tracking how the advertisement impacts your business.