Posts

Showing posts with the label writing a marketing plan

Featured

Johnny Broke The Siege. Story with an all lifetime lesson

Image
     Jonny was only five years old when he lost his father Agbeli Dzidepo. The mother’s name is Asinyo Esinam, a woman of value but unfortunately financially handicapped. Even before Mrs Esi lost her husband, life has not been easy for this household even though her husband was a teacher in Living Academy Preparatory School. Johnny was a handsome and a respectful boy who took exactly after his father’s good moral. His parents were very particular about his moral upbringing and his growth academically. Unlike children who turn out to be a disappointment even when their parents work tirelessly for their upkeep, his attitude was different. At home, he is the type that would run errands for the mother and made sure he reads his notes after and before school. Johnny learnt a very common saying one day which gingers him to aspire higher even as a child. “Reading makes the man“ and “Practice makes man perfect.“ He never went a day without saying this after his morning devotion with the mother

How To Write A Marketing Plan

Image
For every established business organization, there is a vision and a mission that guards the running of the organization.  Do you know what marketing entails? Definition: Marketing involves the production, pricing, promotion and distribution of goods and services to customers. Many  times, the meaning of marketing by a large number of people is very limited but when marketing is talked about a whole lot of things are being referred to. Some terms have been mentioned from the definition of marketing which need to be well understood. ⇒Goods ⇒Services ⇒Production ⇒Pricing ⇒Promotion ⇒Distribution Goods: These are tangible products with a physical presence that are produced to satisfy customer needs through the value they provide. Goods therefore include pens, milk, shoes, bags, cars etc.  Services: These refer to those activities that offer benefits or give customers value but are intangible. Services are very essential in that they can be stand-alone or move in conjunction with the mark