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Showing posts with the label Product packaging essentials

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Johnny Broke The Siege. Story with an all lifetime lesson

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     Jonny was only five years old when he lost his father Agbeli Dzidepo. The mother’s name is Asinyo Esinam, a woman of value but unfortunately financially handicapped. Even before Mrs Esi lost her husband, life has not been easy for this household even though her husband was a teacher in Living Academy Preparatory School. Johnny was a handsome and a respectful boy who took exactly after his father’s good moral. His parents were very particular about his moral upbringing and his growth academically. Unlike children who turn out to be a disappointment even when their parents work tirelessly for their upkeep, his attitude was different. At home, he is the type that would run errands for the mother and made sure he reads his notes after and before school. Johnny learnt a very common saying one day which gingers him to aspire higher even as a child. “Reading makes the man“ and “Practice makes man perfect.“ He never went a day without saying this after his morning devotion with the mother

Essential information buyers want to see on a food product package. Voice of buyers.

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Packaging has become a very essential component of the manufacturing process of products as well as an integral part of product advertisement and marketing.  This year 2024 is a year that I started experimenting with a product that is indigenous but not with a very good market positioning. This product is made locally in some regions in Ghana and each of these regions has its own name for it. In the Volta Region, it is called ATSIFIFI , among the Gas, it is called ADULE and in the Ashanti Region, it is called KULIKULI. It all started with the idea of branding a product that is local such that it can go to various markets and be well received. Factors considered for the type of package material Packaging materials are the various materials that are used to create containers for manufactured products. The materials used to package any product are critically considered based on their properties or features.  To decide on which packaging material to use, the following were considered; For