Kivo Gari is becoming a household name

Gari is one very significant food item in Ghana and thanks to globalization, gari is exported to other parts of the world. Its imperishable nature makes it a quick and handy food item to carry along anywhere without fear of losing your money due to spoilage. 

Gari is very useful in many applications as far as food is concerned. Talk about gari soaking, rice, waakye, even Akple, beans and the likes.

Packaging of gari

Gari traditionally does not have a definite package in that for bulk transportation, it is sealed in sacks whereas for retail, it is tied in plain polythene rubbers and sold to individual consumers.

Procus Ghana Limited is a company in Ghana that is redefining how gari is packaged. They are among manufacturers in Ghana trying to add value, market appeal to this very significant food item of the cultural heritage.

Image courtesy of Procus Ghana Limited 

KIVO GARI is the brand or product name of this product from Procus Ghana Limited. It comes with added sugar, groundnuts, milk powder and the gari itself, hence it official name: KIVO 4 IN 1 GARI SOAKING.

With many efforts of advertising like celebrity endorsements, outdoor advertising, ads and more, the product is becoming a household name.

A product that is a household name means it is become very commonly known, recognized and most importantly patronized. With all the combinations of ingredients and the branding coupled with an affordable price, students, workers among others find it so easy to prepare.

Preparing KIVO GARI

The only thing you need to make KIVO gari soaking is water and the product and you are good to go. All ingredients are already intact and so only water is needed. Well, since everyone is on the go, a fast to prepare food is obviously a good news to embrace. 

It comes in various flavours:

• Low sugar

Image courtesy of Procus Ghana Limited 

• Zero nuts

Image courtesy of Procus Ghana Limited 

So, this product becoming a household name has been a result of various efforts from the manufacturers to project the benefit of the product and as people get to see something interesting happening, the news just keeps spreading. 

It comes not on a silver platter but a result of countless strategic procedures to market, advertise and deliver value.